A few days ago you saw the Visitors Center of Makhtesh Ramon.
Let's walk a few minutes along the rim of the "crater" and see what those buildings are on the left of the top photo.
Believe it or not, it's a luxury hotel!
Beresheet is named after the first word in the Book of Genesis; it means "In the beginning."
Here are some of the 111 "cabins."
Each one has a view of the makhtesh ("crater") and some have their own little pools.
I have never been inside (because weekday rates start at $322 per couple per night!).
But this article says there is no grand entrance to the deluxe hotel, just this gate, and you enter and park and wait for your golf cart ride to the lobby.
There are indoor and outdoor swimming pools, a sauna and hamam, and the full spa treatment.
You can see indoor photos in this slideshow (under "Beresheet").
From this side the hotel seems to stick out a lot, but from the crater side it blends in more with the nature.
As their website says, "This exceptional desert hotel maintains a dialog with the
surrounding desert, allowing its essence to penetrate every corner ..." blah blah ...
Here is the simple sign on the road.
UPDATE Jan. 2017: Article about the hotel and its relation to the nearby town, Mitzpe Ramon.