Tuesday, May 3, 2011

"Cow chocolate"

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P is for PARAH for today's ABC Wednesday.
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Parah is the Hebrew word for cow.
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Elite, the big Israeli candy and coffee manufacturer, first started making this chocolate bar in 1934 under the brand name "Shamnunit."
Not a very catchy name, in my humble opinion.
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Fortunately they added a picture of a cow on the wrapper in the 1950s and ever since, the public has nicknamed it "shokolad para."
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YouTube has a funny commercial for this "Cow chocolate."
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20 comments:

Rob and Mandy said...

Oh yes, I remember Parah chocolate. Not the add though. Kind of reminds me of a certain Lila Kuh...

Patsy said...

How cute and I know it must be good for you.

Robin said...

That is a cute commercial. Gotta love the cow.

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Roger Owen Green said...

Why do I find this very funny? Makes sense, after all.
ROG, ABC Wednesday team

Irina said...

How many cows did you implement today? I would never believe it was only the source of photo-inspiration))

Dina said...

Rob and Mandy, I never saw that commercial either, but then, I'm not a TV watcher.
I had to google to find out who Lila Kuh is.

Patsy, let's hope the bittersweet chocolate is good for us. Especially with a glass of milk.

Robin, we have lots of Swiss chocolate in Israel now, but para is fine with me.

Roger -- LOL!

Irina, haha. Yes, right after "shooting" the cows I broke them up into bite-size pieces. They did not last long.

Kay L. Davies said...

It looks delicious! Chocolate by any other name is still chocolate. I would want to have the big piece in the middle, and share the small one with my guests, LOL.
— K

Kay, Alberta, Canada
An Unfittie's Guide to Adventurous Travel

foto-sh said...

oh our choklate called MILKA has a cow as well as a sign .. she is deeppurple :))

Winchester Daily Photos said...

But does it taste good?!

Petrea Burchard said...

The commercial is tres amusant, but nearly as funny as you are!

Kay said...

OK, I'm sold! I like chocolates of any kind. I have to say I've never seen chocolates with a cow on it.

VP said...

'Shamnunit' sounds a bit like the Italian 'scimunito', which is not a compliment.
The only parah I knew until now was the adom parah, but this is another story...
I like better the chocolate!

diane b said...

I would like to try it.

Dina said...

Friends shalom. How I enjoy your comments! :)
Sure the para chocolate is good, especially with peanut butter spread on it. You can make your own Reese's Pieces.

VP, shamnunit can also be translated "greasy." Same in Italian?
Yes, and you think of the para aduma, the red heifer of biblical fame. Without blemish.

Meryl said...

That was an interesting multi-cultural add and as chocolate is so universal it makes a lot of sense.

Suzanne said...

Loved the commercial and LOVED the chocolate. How does it compare to the Swiss Chocolate???? (-8

Dina said...

Meryl, yes, chocolate and not money makes the world go around.

Suzanne, para is just fine for me. Splurging on Swiss chocolate all the time would be too decadent for me.

Francisca said...

I wish I hadn't watched that commercial with all those sweet yummies... now I am craving...:-D

sharplittlepencil said...

Chocolate... my passion - besides poetry, that is! And cows on chocolate! Why didn't they think of that here in dairy country, Wisconsin, USA? Loved this, and thanks for being on ABC Wed., where I found you. Peace, Amy
http://sharplittlepencil.wordpress.com/2011/05/05/lindy-hoppers-3ww/

Louis la Vache said...

Better late than never «Louis» thanks you for tipping him off about this post!