A poster on the door of the children's section of Beer Sheva library.
It is one of the Steimatzky Books ads from a recent campaign.
Click through the other clever bed mate photos at Literary Companion Campaigns.
The Hebrew at the bottom says
"WITH THE RIGHT BOOK, YOU ARE NEVER ALONE."
Or as Steimatzky has it in the English version of their ads,
"THE RIGHT BOOK WILL ALWAYS KEEP YOU COMPANY."