"Shukilida," a heart-warming ice cream place

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The mid-day heat was oppressive, I was shlepping many kilos of fruit and vegetables on my back, the covered part of the Mahane Yehuda market was crowded and stuffy, I needed to drink more or to eat, quick . . .

When suddenly an angel in white appeared, offering free samples of ice cream!
But even more than the sweet cold treat, Tali's big smile and friendly way revived my spirits immediately.

It was new to me, this ice cream place, a great discovery.

Ice coffee looked inviting.

But so did the ice vanilla, passion fruit, mint lemonade, and the watermelon drink.

Yotam is the proprietor. You can feel how he loves his new business and loves what he is doing.

What a pleasure to see young people like Yotam and Tali who are enthusiastic about their work.

The idea behind this "magic machine" and of "custom blended ice cream" is that you can choose either yogurt or chocolate or vanilla ice cream and then choose what additions to blend into it.

Click to enlarge and you can read the imaginative names for the possible creations.

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And to the left of the sign are the blessings for a place of business.

I was blessed by being able to sit down at the little counter [so clean!] inside and feel how the delicious ice cream was reviving me.

There is a table outside, if you prefer to people watch.

The name Shukilida is a clever combination of the Hebrew word shuk, meaning souk or market, and glida, meaning ice cream.

Even the card is cute, with an ice cream cone used as the letter i.

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I wish Yotam lots of luck in this venture.

It is heart-warming to see a young Israeli who really cares about giving his best to his customers.
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