Monday, November 18, 2013

For opportunities, go south

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Be'er Sheva, population 206,000, is often called The Capital of the Negev, since it is the largest city in the Negev desert of southern Israel.
But this big banner, hung on the side of the theater we saw in yesterday's post, takes it a step further.
The new slogan is BE'ER SHEVA -- ISRAEL'S  CAPITAL OF OPPORTUNITY.

It sounds better in Hebrew:  Be'er Sheva -- Birat hahizdamnuyot shel Yisrael, with "opportunities" being in the plural.
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UPDATE: I realized from a comment that a map would be useful.
My town, Meitar, is northeast of Beersheva.  It is just south of the Green Line ("1949 Armistice Line"), i.e. south of the West Bank. 

Click on the map a few times to enlarge it.
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(Linking to Our World Tuesday and Signs, signs.)
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11 comments:

Gary Phillips said...

Interesting!! Boom & Gary of the Vermilon River, Canada.

William Kendall said...

I do like the layout of the building, from what you're showing here!

cieldequimper said...

I need to look at a map.

;-)

Dina said...

Ciel, good idea. I just added a map.

VP said...

I already checked your new place quite well... Have you ever visited the Israeli Air Force Museum at the Hatzerim Airbase? It opened a long time ago and I planned to visit it in the 1990s, but never had time to get to Beersheba.

Dina said...

VP, the Air Force Museum has been on my To See list forever. Hard when you don't have a car. I will see how to get there by bus.
Meanwhile, we will have a big for-free show in the Negev sky soon, a huge exercise with 1000 foreign pilots joining ours in the sky. See
http://www.timesofisrael.com/us-envoy-confirms-upcoming-massive-israel-us-air-drill/

Halcyon said...

Capital of opportunity sounds like a good slogan to me! Nice find.

Sue St Clair said...

It does sound like an interesting place to visit I like the slogan too :)

Marleen said...

That's a huge banner!

Lesley said...

Another vertical banner! :)

Nonnie USA said...

the sign really catches one's eye! I like the positiveness of the sign.