Be'er Sheva, population 206,000, is often called The Capital of the Negev, since it is the largest city in the Negev desert of southern Israel.
But this big banner, hung on the side of the theater we saw in yesterday's post, takes it a step further.
The new slogan is BE'ER SHEVA -- ISRAEL'S CAPITAL OF OPPORTUNITY.
It sounds better in Hebrew: Be'er Sheva -- Birat hahizdamnuyot shel Yisrael, with "opportunities" being in the plural.
UPDATE: I realized from a comment that a map would be useful.
My town, Meitar, is northeast of Beersheva. It is just south of the Green Line ("1949 Armistice Line"), i.e. south of the West Bank.
Click on the map a few times to enlarge it..
(Linking to Our World Tuesday and Signs, signs.)