Tuesday, April 19, 2011


Not so nice news for ABC Wednesday N-Day.
Pietro Ferrero, CEO of the Ferrero Group holding company that produces Nutella, Kinder, Ferrero Rocher, Tic Tac mints, and other sweet things, died today at age 47 after an accident in South Africa.
A cbcnews article explains that

"Ferrero's namesake grandfather, Pietro, started the company in 1942, supplying products for a pastry shop run by his wife, Piera, in Italy's northwestern town of Alba. Because it was hard to obtain ingredients for sweets during the Second World War, the elder Pietro Ferrero decided to exploit something Piedmont had in abundance — hazelnuts — and invented a confection using a sweet paste made from the nut."
Since then Nutella has sweetened the lives of so many!
Thank you, Ferrero family.
May Pietro rest in peace.
Hat tip to Fabrizio at Torino Daily Photo for the news.


Roger Owen Green said...

Ah, but the daughter's allergic!

ROG, ABC Wednesday team

Leslie: said...

Oh my goodness! We love Nutella here but I won't buy it too often because it's too easy to sit and watch TV with the jar and a spoon! LOL

abcw team

Wanda said...

Haven't had Nutella in years. I think I need to introduce it to my grandchildren.

Anonymous said...

So very young...how tragic! That's why I don't buy Nutella either Leslie! I know I'd sit and eat it by the spoonful!

Rayna Eliana said...

Nice photo. Happy Passover/Pesach!

Jane and Chris said...

I don't eat it because it isn't vegan,but it sounds yummy!
Jane x

Reader Wil said...

My children loved nutella and so did I!
I ddn't know that Napoleon even Israel wanted to occupy. I know that he stole a lot of souvenirs from Egypt. He conquered all Europe except for a few countries like among others Great Britain and Russia.

RuneE said...

I don't know if we have Nutella itself around here, but be have plenty of look-a-likes :-) Very popular among the younger generation, as is the Kinder eggs. I hope the next generation in the firm will continue the tradition.

PS I'll remember to send you some snow in November :-)

Kay L. Davies said...

At the age of 47, that's much too young.
I love Nutella but, like Leslie, am afraid to buy it at home where all the spoons are kept. However, it seemed to show up every time we ate breakfast in a restaurant or a hotel breakfast-room in Europe. I ate more in one month than I have since the last time I bought some and ate it with a spoon.
Wonderful story about the elder Pietro inventing this delicious confection because of an abundance of hazelnuts. Very sad about the young man, however.
-- K

Kay, Alberta, Canada
An Unfittie's Guide to Adventurous Travel

Rob and Mandy said...

Thanks, grazie Pietro, you sweetened our lives. Made some crepes last night, with Nutella.

Kay said...

Gosh! I've never heard of Kinder or Nutella. By the way, there was article in yesterday's paper about quinoa being a nice alternative for Passover. I thought about you.

VP said...

Can't keep Nutella around: I can empty a medium-sized jar in just minutes. Obviously with consequences...

This is Belgium said...

Yes I saw the post on Torino daily photo.
so young , so sad, but will be remembered for Nutella forever, or as long as there are hazelnuts

Ann said...

Very sad, I'm quite fond of Nutella. Hope you enjoy Passover.

Francisca said...

Okay, so now I am roaring with laughter, Dina... I join the crowd here who does not buy Nutella because it's too hard to resist to eat it straight out of the jar! Yes, pity for Pietro to go so young, but Nutella will no doubt live on. I've yet to taste a copycat spread that is as good.

Meryl said...

I love the nutella with the matzo...'tis the season! Happy Holiday.

Anonymous said...

Years since last enjoyed. Thank you for the memories. Please have a good Wednesday.

Christine said...

Too bad about the CEO. My daughters take Nutella and crackers to school for lunch sometimes, and I have a wicked nutella, dark chocolate, marshmellow fudge recipe that I make at Christmas, don't ask me for the recipe I just through it in a bowl and chill. Yum.

Dinah said...

Aww, that is bad news indeed! But we love Nutella here as well ;-)
N is For Nipa Hut

Shooting Parrots said...

Chocolate Nutella is my favourite!

Tina Liel said...

Hi Dina♥ Hag Sameach! Heard about his death - very tragic! And Nutealla and Matza are best friends these days LOL. I will go to Jerusalem this Friday with my family. As an expert♥ do you have any ideas for something interesting to see. We always go to the Kotel, Davids Tower etc. Can we visit the church of St. Mary Magdalene that you posted about on a Friday? - looks interesting and pretty! Maybe combining that with something else nearby and the Kotel at the end. Hugs♥

Kate said...

Yes, we all inspire one another and I saw Fabrizio's post, too. Nutella is such a sweet treat!!

Dina said...

Hi Tina. I think the church of Mary Magdalene is only open Tuesdays and Thursdays from 10.00 to noon. The Old City will probably be packed with tourists and pilgrims for Pesach and Holy Week.
Maybe instead you could walk around Ein Kerem?
Or if you come with kids, there is the Biblical Zoo and the Bloomfield Science Museum, but check their shorter opening hours on Fridays. You could play at the Mifletset slide in Kiryat HaYovel.

Maybe Mt. Scopus will not be so crowded. See the panorama of the desert below. Visit Augusta Victoria before they close at 13.00. The British War Museum is interesting and peaceful.
You could walk down to the Kidron Valley and see Yad Avshalom etc.
The Monastery of the Cross in the Valley of the Cross is nice (near the Holyland apartment buildings).
Mamilla outdoor mall (opposite Jaffa Gate) has a great exhibit of statues based on Bible stories.
Holy Sepulchre has very special hours and closings during the Triduum. Check http://www.cicts.org/CICeastercathhs.htm so you don't get locked in in the church.

If you want to email or talk on the phone, please send your contact info in a comment (which will not be published, of course) and I'll get in touch.

Sally said...

Nice to meet you, Dina. This is my first visit, and your blog spoke to me on so many levels.

But for now, it was the Nutella that I can't wait to spread over my sundae.

Virginia said...

Oh Dina,
I LOVE LOVE LOVE me some Nutella. Never had it on anything much but crepes in Paris, ( and a spoon here !) Not sure about matzos but I"m willing to try it! :)

Dina said...

Sally, welcome to the blog. We don't do Nutella every day here! :)

Suzanne said...

The only time that I've eaten Nutella was in Jerusalem. May his memory be a blessing..I think it already is.

Fabrizio Zanelli said...

Wow. First of all, thank you Dina about your post. I couldn't picture how popular Nutella is in the whole world. That's Great !