The "Jerusalem--The Built Heritage" sign says this corner building, completed in 1936, fuses neo-classicism with modernism and was designed by Marcello Piacentini, a renowned Italian architect of the modern monumentalist style.
It was built by the Italian Generali insurance company. Since the mid 1940s it has housed Israeli government offices and no longer has any connection with Assicurazioni Generali.
But we still call it the Generali Building and it is a well-loved landmark on Jaffa Road, thanks largely to the sculpted winged lion on the roof.
Enlarge the photo to enjoy the lion with his book!
While reading about the Generali Building today, I was delighted to learn that the symbol of Assicurazioni Generali was derived from the flag of the Most Serene Republic of Venice, (which was dissolved by Napoleon three decades before the company was founded).
Any Italians or Latin-scholars out there who can tell us what is written in the book?